Associate Manager, Marketing Analytics
Company: AAA Life Insurance Company
Location: Livonia
Posted on: April 26, 2024
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Job Description:
Associate Manager, Marketing AnalyticsUS-MI-LivoniaJob ID:
2024-1519Type: Regular Full-Time# of Openings: 1Category: Marketing
Analytics & Data ScienceLivoniaOverviewAAA Life is seeking a
Associate Manager, Analytics that will be tasked with developing
analytical processes designed to deliver high quality and
actionable insights that enable AAA Life to improve how marketing
investments impact customer experience and business results. This
role is a blend of client service, strategy consulting and
analytics. The Associate Manager, Analytics will supervise and
develop a team of data analytics professionals, collaborate with
clients to select projects, lead project management efforts,
deliver high-quality analyses that create value and serve as an
active team member of projects. This role involves leading the
analytics operations within the marketing department, aiming to
enhance marketing ROI, customer acquisition, and retention by
leveraging advanced analytical techniques, including A/B testing
and test-and-learn methodologies.ResponsibilitiesLeadership and
Team Management: Lead a team of analysts and data scientists,
setting clear objectives, managing workload, and developing talent
within the team. Ensure the team has the necessary tools and skills
to analyze data effectively and generate actionable insights. Data
Analysis and Insights Generation: Perform comprehensive analyses
across extensive datasets to identify trends and insights that can
inform marketing strategies. Apply advanced analytics, including
A/B testing and test-and-learn approaches, to assess campaign
performance, segment customers effectively, and analyze customer
lifetime value. Reporting and Visualization: Develop and maintain
dashboards and reports that provide insights into marketing
campaign effectiveness, customer behaviors, and business
performance. Ensure stakeholders have access to real-time data to
make informed decisions. Strategic Planning: Collaborate with
marketing leadership to formulate marketing strategies grounded in
data insights. Utilize findings from test-and-learn initiatives to
recommend modifications or improvements to marketing approaches.
Cross-Functional Collaboration: Act as a bridge between the
marketing department and other functions such as sales, product,
and finance. Ensure alignment of data definitions, metrics, and
goals. Marketing Technology Stack Management: Oversee the selection
and management of marketing analytics and automation tools. Ensure
the marketing tech stack integrates well with other business
systems and supports the data analysis needs of the team. Customer
Insights: Leverage data to gain a deeper understanding of customer
behavior and preferences. Provide recommendations for improving
customer experience and engagement across various touchpoints.
Market and Competitive Analysis: Monitor industry trends and
conduct competitive analysis to identify threats and opportunities.
Provide strategic insights to keep the company's marketing efforts
ahead of competitors. Budget and Resource Allocation: Manage the
budget for the marketing analytics function, ensuring resources are
allocated efficiently to support business
priorities.Qualifications
Keywords: AAA Life Insurance Company, Westland , Associate Manager, Marketing Analytics, Executive , Livonia, Michigan
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