GU Field Based Marketing Director - Key Customer Team- Midwest
Company: Exelixis
Location: Detroit
Posted on: May 4, 2024
Job Description:
SUMMARY: The Field Based Marketing Director on the Key Customer
Team role is a field-based position focused on working closely with
Key Opinion Leaders (KOLs) at select institutions and accounts
within the defined geography. This person is the Exelixis products
and services expert for Key Opinion Leaders and ensures that
cross-functional resources are made available as appropriate to
this key customer segment. In this role, you are a member of the GI
Marketing Team and you will work closely with field sales and other
members of the Commercial Team at the home office. You will be
instrumental in creating the brand strategy for key customers and
the tactics that will drive it across. You will also ensure
successful execution of the key opinion leader strategy and
tactics.This role is in the Midwest and the candidate must be
located in Michigan, Indiana, Minnesota, Wisconsin, Ohio, Illinois,
Iowa or Missouri. ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Assist in the creation of the content for commercial tactics
including the promotional speaker bureau and the content for
advisory boards.
- Identify profile, cultivate and maintain long-term
relationships with KOLs tracking opinions and behaviors.
- Lead the development of Key Account engagement plans for each
assigned KOL for the commercial team.
- Manage KOL engagement plans at congresses for the commercial
team.
- Play a key role in enabling and influencing the understanding
and opinion of diseases, mechanisms of diseases, and the potential
role of Exelixis products in the management of these diseases using
on-label and approved marketing material.
- Act as the primary liaison between KOLs and home office
cross-functional teams.
- Assist in the execution of Advisory Boards. This may involve
identifying, recommending, and inviting potential advisors,
moderators and speakers, preparation of faculty, participation in
meeting and report out to functional teams.
- Assist in the development of promotional speaker bureaus which
may involve speaker identification and recruitment, attending and
supporting speaker training meetings. Additional follow-on speaker
training activities may be required to ensure accurate and
effective presentations of Exelixis products.
- Work closely with KOLs to obtain feedback to be considered in
the development of brand strategies.
- Complies with all laws, regulations and policies that govern
the conduct of Exelixis activities.SUPERVISORY RESPONSIBILITIES:
There are no direct supervisory responsibilities for this
job.EDUCATION/EXPERIENCE/SKILLS: Education:
- MA/MS degree in related discipline desired and 11 years of
related experience; or
- BA/BS degree in a related discipline with at least 13 years of
related.
- Equivalent combination of education and experience.Experience:
- Field-Based/Regional Marketing experience.
- Oncology therapeutic area experience.
- Launch experience.Knowledge/Skills/Abilities:
- Expert knowledge of relevant products, their associated
therapeutic areas, competitors and other related marketplace
factors.
- Knowledge of KOLs and compliant KOL development practices.
- Strong organization, planning, and analytical skills.
- Demonstrated project management skills with the ability to
manage multiple projects simultaneously.
- Ability to work independently to execute against strategic and
tactical plans under tight timelines.
- Ability to assemble and lead cross-functional teams toward a
shared vision of success.
- Ability to present ideas effectively to individuals or groups,
targeting presentation to the needs of the audience.
- Ability to lead, mentor and on-board newer members of the
team.
- Ability to travel to meetings/trainings/programs as
necessary.
- Valid driver's license.
- Must reside within the geographic area of the assigned
territory.
- -65% travel required.Job Complexity:
- Works on problems of diverse scope and impact where analysis of
data requires evaluation of identifiable factors. May also work on
complex issues where analysis of situations or data requires an
in-depth evaluation of variable factors.
- Exercises judgment in selecting methods, techniques and
evaluation criteria for obtaining results.
- Networks with key contacts outside own area of
expertise.#LI-LK1DISCLAIMERThe preceding job description has been
designed to indicate the general nature and level of work performed
by employees within this classification. It is not designed to
contain or be interpreted as a comprehensive inventory of all
duties, responsibilities and qualifications required of employees
assigned to the job.If you like wild growth and working with happy,
enthusiastic over-achievers, you'll enjoy your career with us!Our
compensation reflects the cost of labor across severalU.S.
geographic markets, and we pay differently based on those defined
markets. The base pay range for this positionis $188,000 - $268,000
annually. The base pay range may take into account the candidate's
geographic region, which will adjust the pay depending on the
specific work location. The base pay offered will take into account
the candidate's geographic region, job-related knowledge, skills,
experience and internal equity, among other factors.In addition to
the base salary, as part of our Total Rewards program, Exelixis
offers comprehensive employee benefits package, including a 401k
plan with generous company contributions, group medical, dental and
vision coverage, life and disability insurance, and flexible
spending accounts. Employees are also eligible for a discretionary
annual bonus program, or if field sales staff, a sales-based
incentive plan. Exelixis also offers employees the opportunity to
purchase company stock, and receive long-term incentives, 15
accrued vacation days in their first year, 17 paid holidays
including a company-wide winter shutdown in December, and up to 10
sick days throughout the calendar year.DISCLAIMERThe preceding job
description has been designed to indicate the general nature and
level of work performed by employees within this classification. It
is not designed to contain or be interpreted as a comprehensive
inventory of all duties, responsibilities and qualifications
required of employees assigned to the job.We are an Equal
Opportunity Employer and do not discriminate against any employee
or applicant for employment because of race, color, sex, age,
national origin, religion, sexual orientation, gender identity,
status as a veteran, and basis of disability or any other federal,
state or local protected class.
Keywords: Exelixis, Westland , GU Field Based Marketing Director - Key Customer Team- Midwest, Executive , Detroit, Michigan
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